Whatsuppp???
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Starting with some comforting words: September is over! :)

It's been one of the longest months this year so far.

Anyway, here's what we have for you today:

• 🚀 UPtober vs. War
• Uniswap is Unbeatable | Amazon of Crypto
• Base - the new Solana Killer? ☠️
• Did Trump just shill a DeFi project? 😂
• Marketing: Best Web3 Analytics & Attribution Tools

🚀 Is Uptober DEAD? What Market Says

Iran just started World War 3 with Israel, and now we are in RED. This doesn’t look for October and November which are historically BULLISH months—we’re talking 23% to 47% on AVERAGE.

Even the many “UPtober” tweets and trends couldn’t save the situation 😂

So is UPtober DEAD this year?

Market trends suggest otherwise… Check these out 👇

1. China’s CRANKING UP the money machine. We’re about to see the biggest money printing since Covid…

and you know what happened during the Covid money printing spree. Add that to upcoming US rate cuts.

Simply Bitcoin @SimplyBitcoinTV 🚨LATEST: Money printer goes brrrrr in 🇨🇳 1:50 PM • Sep 24, 2024 21 Retweets 72 Likes Read 6 replies

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2. BlackRock TRIPLE Bitcoin holding: the asset manager now holds 365,000 BTC—more than double since last deep... and the CEO says he’s a “big Bitcoin believer.”

Cointelegraph @Cointelegraph 🇺🇸 FINK: “For the first three years I was a naysayer, and about two years then I switched and I’m a big believer (in #Bitcoin).” BlackRock now #HODL 365,310 BTC worth over $24 billion! 🔥 https://x.com/i/web/status/1840266369251848221 6:44 AM • Sep 29, 2024 429 Retweets 1954 Likes Read 318 replies

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3. Michael Saylor—Bitcoin is just 0.1% of world capital; imagine what would happen WHEN we hit 7%…. We’re sooo early.

CryptosRus @CryptosR_Us Michael Saylor: "Bitcoin is 0.1% of the capital in the world right now, & I think its going to go to 7%" 🌏 https://x.com/i/web/status/1833176302825730214 5:11 PM • Sep 9, 2024 59 Retweets 376 Likes Read 31 replies

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Others worth mentioning:

• FTX $16B payout hitting traders pocket soon
• Upcoming US elections which has been huge on crypto

The result?

MORE CASH FOR SENSELESS INVESTMENT DECISIONS 😂

And we’re already seeing the signs

The global liquidity index just broke out for the first time in 3 years… that’s fancy for saying the world’s biggest money rain’s about to start. And we’re just at the tip of it.

In summary: is UPtober is not DEAD. We’re just getting started

naiive @naiivememe Bitcoin 6:39 AM • Sep 29, 2024 70 Retweets 873 Likes Read 24 replies

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Uniswap is unbeatable | Amazon of Crypto

You know how every sector has an unbeatable top dawg? For example:

• Crypto = Bitcoin
• AI microchips = Nvidia
• B2C e-commerce = Amazon
• Artificial intelligence = ChatGPT
• Smartphones = Apple... okay, not the best example these days 😂

But you get the point... Basically, these guys are the OGs and every other rival just plays catch up.

Well, that's Uniswap right now for DeFi... and how do I know this?

1. Market share king: Uniswap has a whopping 60% market share on Ethereum and 29% across all chains.
2. TVL titan: They hold about 25.4% ($4.57 billion) of the total DeFi market's TVL.

So how did they get so dominant?

3 things: 👇

1. They had first mover advantage
2. Attracted the most liquidity providers
3. Integrated with 25 chains

1. First mover advantage

Uniswap created the world's first Automated Market Maker (AMM), the backbone of all modern DEXs.

This "first-mover advantage" let them grab huge market share right out of the gate.

2. Attracted the most liquidity providers

Uniswap knew the key to success was keeping their liquidity providers (LPs) happy.

So, they did something crazy: they gave 100% of the fees to the LPs!

• More liquidity = better prices for traders
• Better prices = more traders
• More traders = more fees for LPs
• More fees = more LPs (and the cycle continues!) 🔄

The result?

Now you see why they won’t be turning on the “fee switch” anytime soon.

3. Integrated with 25 chains

Uniswap is available across 25 CHAINS!!

Combine that with a strong brand that everyone knows, and you get the ultimate DEFI BEAST.

Sure, there are new competitors like Aerodrome on Base. But these guys’ been pumping token incentives to attract users.

And you know what happens when those incentives dry up... poof! 💨

Bottom line: Uniswap is the undisputed king of DEXs, and they're likely to remain on top for a long time to come. Will other competitors try? Sure... But I don't see anyone overtaking anytime soon. Prove me wrong 😎

Base - the new Solana Killer? ☠️

Everyone was talking about Solana being the "Ethereum killer," but now the spotlight's on Layer 2s.

And Base? Base is absolutely crushing it.

Word on the street is that Base is the NEW "Solana killer"..... Is this the end of the road for Solana? 🤔

Let's see:

Base's Total Value Locked (TVL) just hit a mind-blowing $2.2 billion—a 40% surge this month alone! And get this: Base launched just a year ago! 🤯

So, how did Base get here?

• Killer DeFi Apps: Aerodrome, Uniswap, and Extra Finance are attracting the big bucks.
• Coinbase's Backing: A built-in user base and marketing machine don't hurt.
• Speed & Affordability: Base is attracting users fleeing Ethereum's high fees.

The Bottom Line: Coinbase clearly knows what users want. They've built a thriving ecosystem that's attracting serious value. Is Base going to trump Solana? Maybe not, but it's definitely setting the pace.

Did Trump just shill a DeFi project? 😂

When I started crypto years back, I never imagined that a former president of the United states will launch its own project 😂😂😂

So, Trump and his boys are launching a DeFi project to "make America Great again"

Donald J. Trump @realDonaldTrump I promised to Make America Great Again, this time with crypto. @WorldLibertyFi is planning to help make America the crypto capital of the world! The whitelist for eligible persons is officially open – this is your chance to be part of this historic moment. Join:… https://x.com/i/web/status/1840772362209251611 4:15 PM • Sep 30, 2024 13604 Retweets 88796 Likes Read 10695 replies

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Obviously, there's a lot in play here. And i think that whatever this turns out to be, its just "another brick in the wall". Validation.

Anyway, what do I know? Let's wait and see.
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But in the mean time, keep the positive vibes and as the crypto bros say :
LFG 🔥🔥🔥

Marketing: Best Web3 Analytics & Attribution Tools

In this section we will try to provide some valuable info and hopefully will find it useful.
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You know, being able to tell if that Twitter influencer actually drove sign-ups or that quest attracted high value investors.

That’s where Web3 attribution comes in

The Old Way vs. The New Way:

• The Old Way: You could track clicks and visits, but what happened after a wallet connect was a mystery.
• The New Way: Follow the ENTIRE user journey, from Website visits, to on-chain actions like swaps and first deposits.

Basically, Web3 attribution allows you to see which off-chain action produced on-chain results.

Now, finding these tools can be hard...

so we created a list of the best attribution and analytics platforms you can use.

Why It Matters:

• Understand user behavior
• Boost your marketing ROI
• Optimize your ad spending

PS: Blockchain-Ads offers Web3 attribution infrastructure as part of campaign analytics inside its dashboard.

Want to see it in action? Book a meeting with the team today to get your campaign set up.

😉 See you all next week... !

Great job, awesome readers. See you in the next one, and in the meantime stay cool!

Refer advertisers to Blockchain-Ads and earn a 10% lifetime commission.

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Vlad Chejkov Founder and CEO vlad@blockchain-ads.com https://blockchain-ads.com/