Hello 👋 it’s Vlad here.

How're you preparing for the weekend?

Here’s what you’re getting today

• 🤯— Optimism Snatching Arbitrum's Users
• 🔥— Why a Bitcoin ETF can be a bad idea ?? 👎
• 📰— Bitcoin price model expects $45K ‘phase’ to hit in November
• 🕵️— 6 Key Elements of High Converting Marketing Funnels for Web3 Companies

Optimism Stealing Arbitrum's Users

No one says NO to more customers, right?

Especially if they’re from your competitors 😈

But how do you convince them to leave your rivals and buy your product?

The simple answer is: Just STEAL THEM!!!

We see this every day in traditional marketing settings

…like that one when Semrush hijacks Ahrefs audience 💀

Can you do the same in Web3? 🤔

Let’s say we want to pick a side in the L2 Wars and “steal” some Arbitrum users for Optimism

…sorry, Steven, but OP needs more love; just look at the charts.
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Our Approach:

🐴 The Trojan Horse: create a sweet offer, with a hugeeeee incentive

🔫The Secret Weapon: target EVERYONE who holds ARB in their wallet using Blockchain-Ads

🏆The Outcome: up to 6x growth and price increase 🤯

Don’t believe me? 😏

Here’s what the BCA team did for a Layer 1 blockchain within 30 days.

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Why a Bitcoin ETF is a bad idea? 👎

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There's a lot of excitement surrounding a potential spot Bitcoin ETF (aka a way to buy Bitcoin on the stock market)...

But what're the potential downside risks?

We found a few common talking points from dissenting voices, and collected them here for you, so you can form a balanced opinion (if the feeling takes you).

Here are three common arguments against a spot Bitcoin ETF:

1. It puts a whole bunch of Bitcoin in the care of a very small amount of people, which gives them control over it.
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   Sure, a wide range of people will buy into these Bitcoin ETFs - but they'll own the Bitcoin by proxy, meaning it will be the fund that actually takes custody of the Bitcoin.
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   Our two cents: safe third-party custody has to become an option if Bitcoin is going to proliferate. Not everyone is going to feel comfortable holding millions/billions of dollars on a hardware wallet.
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2. Some Bitcoin maxis fear that the government will try and ban individual ownership of BTC, and force investors to buy it only via an ETF.
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   Our two cents: Feels like a stretch, but crazier things have happened.
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3. Some folks are pointing to the idea that an ETF approval has already been priced into Bitcoin.
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   Meaning that if/when an ETF gets approved and goes live, it won't move the price all that much - meaning we're all getting excited over nothing.
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   ​Our two cents: in the short term, this is probably true. In the long term (12 months +), not so much.

All things considered, we're still excited at the potential of a spot Bitcoin ETF.

📰 From Our Blog

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6 Key Elements of High Converting Marketing Funnels for Web3 Companies There are several marketing funnel optimization strategies you can use when promoting your decentralized app, games, tokens, or NFTs to maximize conversions. Read the article

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📰 In the news

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Bitcoin price model expects $45K ‘phase’ to hit in November Bitcoin remains on track to deliver “possible” further gains of up to 30% versus current BTC price levels, says CryptoCon. Read article