Starbucks Nails Web3 Marketing

Hello there 👋

It’s Vlad here again with another Web3 marketing juice.

Starbucks made $1,040,000 from NFT sales... without even selling a cup of coffee 😆
How Paras made $5,000,000 from NFT sales... the faster method

🎯Hottest Analysis: Starbucks made $1,040,000 from NFT sales...

Surely, you’ve heard of the Starbucks Odyssey, right?... unless you’ve been on the moon all this while.

Here's what to know about the Odyssey

What’s fascinating is that Starbucks Odyssey generated at least $1,040,000 in its first year…

And all these profits came from only 0.04% of Starbucks Rewards members

…that’s roughly 35,000 out of the 75 million members.

The clever marketing trick here is Starbucks using its Rewards program to propel the sales of NFTs.

After all, the easiest people to sell to are previous customers... right?

Want to hear the craziest part?

Starbucks followed ALL THE RULES in our Web3 Marketing Playbook... ALL!

Branding: Starbucks already had a large brand and loyalty program to leverage.
Narrative: They crafted a narrative using gamification and storytelling that resonated with their brand and customers. They also Kept it simple.
Funnel: Their funnel was perfectly crafted, turning Rewards members into NFT holders. The key here is loyalty.
Channels: Of course, the main channel was their Starbucks Rewards program which already had 75 million members.